The Golden Age of Advertising - the 70s (VARIA)
Category: Books,Arts & Photography,Graphic Design
The Golden Age of Advertising - the 70s (VARIA) Details
About the Author The editor: Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. He is the author of numerous books on architecture, popular culture, and Hollywood history. The author: Steven Heller is art director of the New York Times Book Review and co-chair of the MFA/Design program at the School of Visual Arts. He is the author and editor of over 80 books on graphic design and popular culture, including The Graphic Design Reader, Paul Rand, From Merz to Emigre and Beyond: Avant Garde Magazine Design of the 20th Century, and Citizen Design: Perspectives on Design Responsibility. Read more
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Reviews
I dabble with photography and graphic design every now and so often and I found myself using this book for inspiration. It's a wonderful compilation of ads and 70s artwork that gives me vivid ideas for color palettes and texture. I've even used some of these images for direct reference when I was color correcting a few pictures in Photoshop. Love this book.
